What Is SEO?

Kobi Omenaka Digital Marketing Consultant: Head of Digital at Kobestarr Digital 4.87

I want to take this course

$56.48 Attend

What this course covers

Do you struggle with the practicalities of social media and how to implement it successfully whilst using your time most efficiently?

This Introduction to SEO workshop will provide you with a high level overview and will include aspects and angles that should be considered for your business' SEO and online content strategy. It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns and this course will show you why!

Topics to be covered:

  • What is Search Engine Optimisation (SEO)?
  • Setting SEO expectations
  • How SEO affects your business
  • Google and SEO
  • Keywords and the basis of SEO
  • Keyword analysis and research
  • SEO and content marketing technical SEO
  • Content planning strategy
  • Defining audience, finding topics, tone and style
  • Promoting content in social media
  • Measuring content performance
  • Link building strategies and why this is important
  • Measuring SEO effectiveness / analysis of keywords, links and social media
  • The importance of local search in SEO
  • Google My Business
  • Website optimisation for local search
  • Mobile SEO, understanding SEO for mobile & optimising your site for smartphones

Your instructor

Kobi Omenaka Digital Marketing Consultant: Head of Digital at Kobestarr Digital

Kobi is Head of Digital at Kobestarr Digital where his particular services and skill sets includes designing and building websites for companies of all sizes and providing consultancy and content creation services for clients on matters related to SEO, Social Media, blogging, E-mails newsletters and all forms of Digital, Content and Inbound Marketing.

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Online course
Video lessons: 40
Total duration: 32 mins


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Skills and Topics






5.00 (4 Reviews)

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    Rupert Hambly 11 months ago


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    Eva Cohen 1 year ago


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    Mónica Lino 1 year ago

    If you need to know everything about SEO, this is the right course.Very useful and well done. ...

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