In this course you'll learn about how to create your first PR campaign.
You'll hear about the best way to contact journalists, what a media toolkit should contain, the use of social media in tracking down and communicating with journalists and more. Suzanne will talk you through various story ideas, the use of surveys and some of the 'tricks' she has used in the past to achieve results.
She'll also teach you about why entering awards can help you achieve PR, what social media platforms are right for your industry and about the effectiveness of blogging.
This course is intended for those who want to try and achieve coverage without using a PR agency and for businesses that may be looking to make their first PR hire or recruit an Agency in order to help gauge their effectiveness.
Suzanne Noble has been a publicist for over 20 years working with both small and large business. In March 2014 she transitioned her career to tech launching a mobile app for Londoners on a budget called Frugl. Within a few months Frugl had been featured in Metro, the Evening Standard, Reuters, Tech City News and others.