How to attract the right investors

Paul Grant Entrepreneur, speaker and coach. Founder of The Funding Game 4.79
Past course

What this course covers

You have decided to launch or grow your business - and now you need investment. But where do you start? And which of the many forms of investment is right for your business? In this half-day workshop we'll explore how to secure investment through either crowdfunding or angel investors or venture capital. We'll help you make a decision about the right options for your business and give you a simple step-by-step approach for attracting investment for each option.

In a nutshell:

This half-day ‘How to Attract the Right Investors’ workshop will help you:

  • Decide which investment avenues are right for your business
  • Learn the most effective way of finding investors
  • Secure the best deal and valuation for your business
  • Save you time, money and energy in your search for investment

Who is it for?

‘How to Attract the Right Investors’ is ideal for ambitious entrepreneurs who are either in the start-up phase and are unsure of where or how to raise the capital to launch or are already trading but need more capital to reach profitability and scale.

How will you benefit?

The workshop, run in partnership with the British Library Business & IP Centre, packs a massive amount of content into just half a day to equip you with a simple to follow, step-by-step approach to securing investment.

By the end of the workshop you will: 

  • Understand the advantages and disadvantages of various investment options
  • Know how to launch a successful crowdfunding campaign in double-quick time
  • Receive invaluable insights from successful angel investor Colin Coglan
  • Have a proven template for creating a winning Executive Summary
  • Know where and how to secure Venture Capital 
  • Understand how to take advantage of new government tax schemes
  • Be able to value your business accurately
  • Have an 'insiders list' of recommended small-business-friendly VCs, angel networks, lawyers, crowdfunding sites and more
  • Know the best methods for dramatically increasing the credibility of your team with investors
  • Have received priceless tips on how to pitch your business to an angel investor
  • Know how to create a winning video pitch for crowdfunding
  • Understand how to avoid the legal pitfalls when securing any investment
  • Have a clear understanding of how to play the funding game

And a guest speaker: Colin Coghlan

Successful angel investor Colin Coghlan will demystify how an angel investor thinks and what they are looking for. Colin Coghlan is a private investor, advisor, mentor and speaker specialising in early stage and rapid growth business. He advises both entrepreneurs and investors and speaks on the subject of investment at various public and professional events. Colin's early career was in the energy industry before he moved into the wireless infrastructure sector. He was General Manager of one of the founding companies of the Freeview television service before becoming CEO of one of the others and ultimately leading it through a trade sale. Colin's portfolio is focused on the TMT sector including television, mobile and cloud computing. 

Your instructor

Paul Grant Entrepreneur, speaker and coach. Founder of The Funding Game

Paul knows what it’s like to be on both sides of the funding fence. As an entrepreneur he raised funds for his own business, securing capital from business angels, bankers, family and friends, and even a government grant.

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Location course

Thu 22 Jan 2015, 14:00-18:00
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British Library BIPC, 96 Euston Road, London
Postcode: NW1 2DB


Finance courses

Skills and Topics

funding, investment, crowdfunding, angels, venture capital





4.00 (2 Reviews)

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    Andrew McGregor 2 years ago

    A lot to cover in a short afternoon, great value. ...

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    justine clement 2 years ago

    Good but too much on angel investing and not enough spread around the whole course content (as described). But Paul was excellent. ...

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